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Erik Brustad joins Impressions Podcast

Estatelab founder Erik Brustad joins Impressions Podcast to discuss entrepreneurship, commercial property and the story behind the platform.

Published 17 April 2026·Updated 30 April 2026·Estatelab

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Photo from the recording of Impressions Podcast with Erik Brustad

Our founder Erik Brustad has joined Stian Reinhartsen on Impressions Podcast. Naturally, we are pleased. Hearing your own story as a podcast may feel a little strange, but it is good to share it.

What the episode covers

In the episode, Erik discusses the story behind Estatelab, why commercial property still involves so much manual work, and what happens when a property owner gets tired of hunting for the right figures in papers, folders and spreadsheets.

The conversation covers entrepreneurship, product development, the property industry and why digitalisation must be practical before it becomes interesting.

Why it matters to property professionals

Many of the challenges discussed in the episode are everyday ones: leases, documentation, financial processes and reporting. They may not be glamorous, but this is where much of the value in property management is created.

You can find the episode on the Impressions Podcast channel. Have a listen to hear more about how Estatelab came about and why we still think less manual work is a good idea.

Ready for more control?

Less Excel. More visibility.

Estatelab helps property companies and managers gain a better overview of leases, portfolios and financial processes.